Directrix Digital Consulting. Mobile web strategy

Tell search engines about your website and the type of products and services you sell, so customers can find them.

Do you customers find your competitors before your company?
Do you know what your customers search for?
Get a sustainable advantage

Keyword analysis and Search Engine Optimisation

Are enough people visiting your site?

Get more out of your website without starting from scratch

Optimise eCommerce sales
Get more repeat business
I will identify and remove bottlenecks getting more customers to the checkout

My website makeovers and online strategies have boosted sales revenue for some of Queensland's largest businesses.

Are your visitors buying?

Mobiles are predicted to be the top way of accessing online information by 2013.

Should you build an App?
Can your website be adapted to work with mobiles?
How to keep both sets of information current
What to do for tablets

Talk to me about how to do business with customers on the move. I have experience with a range of ways to target mobile devices, and can find you the one that is effective as well as cost effective.

Are you mobile yet?

The Disability Discrimination Act 1992 applies to Australian websites

Can colour blind people use your website?
Can vision impaired people use your website?

Websites can be made easy to read for all sorts of people, even those with full blindness can use a well designed website with an audible screen-reader. Website crawlers like these sites since they can't "see" either.

Is your site accessible?

If you site is larger than 10 pages, navigation paths may be unintuitive

Navigation problems are not always obvious
Names and groups that make perfect sense to you might confuse your customers
Sales numbers and web analytics can shed light on navigation effectiveness

Using an outsiders perspective I can check the mental models likely to be used by your visitors against the navigation structures on your website. For a larger site I can capture navigation models from your customers, and design new navigation from them.

Navigation Design

Do you sign the contract your web designer puts in front of you? Negotiating the terms of contract with a web provider can pay off with better performance and lower costs.

Which browsers and devices will your new site work on, and will this be updated when new browsers come out
Can your website be adapted to work with mobiles?
How much will it cost to make changes?
Will you have access to the analytics to measure performance?
Will your site be custom built or using a Content Management System (CMS)?

Years of experience negotiating web contracts for big business, governments, marketing campaigns, and individual projects means that I know how to avoid the pitfalls and how to get a strong performing website that grows with your business. Web companies have different strengths and specialisations, and they might recommend you use their favourite approach. There might be a better one for your needs. I don't build websites, so I can be impartial in advising my clients.

Web Consulting

Services